![](https://cdn.myportfolio.com/611c7a65-68af-4c69-9991-9d7a6fb6b227/30125047-5173-4036-a6db-9b138a5f068b_rw_1920.jpg?h=d6ef37bf26b8ea6ff01d33e5b6b24a22&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvYjMxMmRmMTkzMDA2OTM3LjY1ZTUyMzcyOWIwM2YuanBn)
Español
Diseño de Identidad Audiovisual
Proyecto realizado para la materia SDA - Sistemas de Diseño Audiovisual - FADU.
Tiktok expande su alcance ampliando su propuesta a un canal de televisión con experiencias inmersivas de videocast, on demand y streaming. Esto presenta una oportunidad única de contribuir al crecimiento de la marca, así como a su evolución en el entretenimiento digital.
El desafío: Crear una identidad visual coherente y unificada que refleje la nueva promesa de la marca, junto con un lenguaje visual que se adapte fácilmente a diferentes plataformas.
English
Audiovisual Identity Design
Academic project created for SDA - Sistemas de Diseño Audiovisual - FADU.
Tiktok expands its reach by creating a new television channel with immersive videocast, on demand and streaming experiences. This presents a unique opportunity to contribute to the brand's growth as well as its evolution in digital entertainment.
The challenge: Create a coherent and unified visual identity that reflects the new brand promise, along with a visual language that easily adapts to different platforms.
Análisis de marca y benchmark
![](https://cdn.myportfolio.com/611c7a65-68af-4c69-9991-9d7a6fb6b227/c9474910-ae70-464c-9b6f-1e78215a55c3_rw_1920.png?h=be514df719e4081a9206cd8498ffa7e5&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvOWVlODEwMTkzMDA2OTM3LjY1ZTYxMjBkYjYyZmMucG5n)
![](https://cdn.myportfolio.com/611c7a65-68af-4c69-9991-9d7a6fb6b227/0b6b93aa-73d6-44ee-8430-5a8385a049f5_rw_1920.png?h=d01f3f0abe2553d653dc7d2d31bcb34d&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvZWY1NTU5MTkzMDA2OTM3LjY1ZjJkMjA0YjlhNTgucG5n)
Manual de marca
![](https://cdn.myportfolio.com/611c7a65-68af-4c69-9991-9d7a6fb6b227/29075617-6f3b-490b-be70-9ceb9a328e2c_rw_1920.jpg?h=68a7dec110bf6b4da1c79a4c23e65a20&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvODkyZGEwMTkzMDA2OTM3LjY1ZjJkNzIxMGMwZDYuanBn)
![](https://cdn.myportfolio.com/611c7a65-68af-4c69-9991-9d7a6fb6b227/6d04c13d-7b8a-4df8-89e4-e15670931635_rw_1920.jpg?h=a333df1ab05ca5c367b1b6d84befcdde&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvNzJjZWFjMTkzMDA2OTM3LjY1ZjJkMjA0YmE3ZDAuanBn)
ID y otros recortes
![](https://cdn.myportfolio.com/611c7a65-68af-4c69-9991-9d7a6fb6b227/1caec191-ec7e-4995-8818-f371266b19fc_rw_1920.gif?h=4512e0c18f48f4a62e96d228f68ab5f6&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvZmU3NzgxMTkzMDA2OTM3LjY2MGIwM2EyZDJmZTQuZ2lm)
![](https://cdn.myportfolio.com/611c7a65-68af-4c69-9991-9d7a6fb6b227/81b882b7-2e4f-406b-b4cc-a92ee4958f49_rw_1920.gif?h=83a94a0c0b28acdb6558d3025d225338&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvMjY1NjJmMTkzMDA2OTM3LjY2MGIwM2EyZDNhM2YuZ2lm)
![](https://cdn.myportfolio.com/611c7a65-68af-4c69-9991-9d7a6fb6b227/44bde862-a2f1-42b0-bc94-2dc4c7b6c6b2_rw_1920.gif?h=e4bad31f315cb6f8f7989d21b7358d05&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvYTdjYzcwMTkzMDA2OTM3LjY2MGIwM2EyZDIyNWQuZ2lm)
![](https://cdn.myportfolio.com/611c7a65-68af-4c69-9991-9d7a6fb6b227/8775a031-461f-4fcf-ab8e-784c334b8220_rw_1920.gif?h=c56d868ab2eee47e29e9a7b841e58e59&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvZDYyNWE0MTkzMDA2OTM3LjY2MGIwM2EyZDE0NGMuZ2lm)
Video de presentación
Diseñadoras: Justina Ochoa y Brenda Avila
![](https://cdn.myportfolio.com/611c7a65-68af-4c69-9991-9d7a6fb6b227/9beda321-b9bf-4754-9616-2810d0898a52_rw_1920.png?h=47eb36ac864a304f7765d6113204ed73&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RfbW9kdWxlcy9zb3VyY2UvOWRjOTc0MTkzMDA2OTM3LjY2MGIwM2E1ZDFlOTUucG5n)